aka "How you should push yourself to do the things that make you wanna throw up in your mouth a little."
There's a reason I didn't study broadcast journalism. Live television gives me rumblies in my tummy. Have you ever tried to keep your cool while the world crumbles around you just outside the camera's frame? Have you ever had to remain calm while a rapper informs the country that the current president doesn't like black people?
Broadcast is like being a firefighter - minus the whole fire thing. You have to resist the primal urge to act a fool and flee the scene.
I thought I pulled a quick Blue Ivy SWERVE!! by "going into multimedia" but nah. Google Hangouts On Air, bruh bruh. Google gotdang Hangouts On Air.
Cue Dark and Lovely. I recently worked with them to create online content for their newest product launch. Just FYI for my beige readership: Dark and Lovely is popular haircare brand in the Black community. The culmination of our work together was a live G+ Hangout packed with community engagement and brand awareness. I loved the idea.
I also dreaded that heaux.
To pull this off, technical difficulties aside, I had to truly listen to the words coming out of ten people's mouths and craft a constructive conversation for an hour without too many "ummmmm"s or any "wayyyymint lemme gather my thoughts". That's a small feat in my concentration on its own.
Now add deciphering a slew of text messages about suggested topics and technical difficulties. Now add not showing it in your face that you're deciphering a slew of text messages about suggested topics and technical difficulties. You know the face -- head down, mouth all open, deep in reading comprehension mode. Yeah, we streaming live y'all, so a quick glance at my phone as I permanently smile and nod at the conversation swirling around me is all I could fit in.
The astonishing thing about being a nervous wreck is nobody seems to notice you're dying inside. The folks at Dark and Lovely thought it went well, which is ultimately what matters. Me? It took about an hour for me to like Life again. Brow all furrowed lookin' like Huck on Scandal...
I said all this to remind you that your improvement depends on doing things that make you want to throw up in your mouth a little. We won't get better at anything if we refuse to plow through fear. This wasn't my first time moderating a G+ broadcast for a brand, so imagine -- THIS WAS AN IMPROVEMENT. I done came a mighty long way, believe it or not.
I plan on hosting more branded shows. I will not like it. But ima do it. I will prepare and I will wall slide a little less inside every time we go live. Progress.
And you? What scares you? More importantly, how is that fear holding you back from being the best at your job or in yo' life? Leave a comment and let's work it out, fam.